Tamale Addiction is famous for being fresh, organic, local, and delicious! Since it first set up at a farmer’s market in 2010, these tamales have managed to collect a following of Tamale Addicts. Their flavors are now spreading fast through markets and coffee shops around Austin, San Marcos, San Antonio, and major events as ACL Music Festival, Old Settlers Music Festival, Food and Wine Festival, Formula 1 at COTA, etc.
In 2009, right in the middle of the financial crisis, Adrian Paredes found himself at a professional plateau as an industrial designer. Like so many others affected by the financial crash, ends weren’t meeting and Adrian knew he needed to move and find another job. He focused on saving enough to relocate his family to our lovely city: Austin, TX. Once here, Adrian and his wife Mariana took a risk and began their first food service venture: Mexican desserts. In short, the business failed. It failed hard. Rather than giving up, they adapted and started again, so the Paredes looked into selling flautas in a food trailer. But after the owner moved the trailer to a less suitable location, a new opportunity randomly aroused when a farmer’s market director asked them if they could make and sell tamales (they didn’t know how, but they said “yes”). They filled a void left by the departure of another tamale vendor… Tamale Addiction was born.
Over the next days Adrian and Mariana called every family member they knew to collect recipes, tips, and tricks about making tamales. They worked all week to prepare 80 tamales for their first market. Those tamales were sold out within an hour. The couple rose to the task before them: going organic and local and create vegan and vegetarian options for their customers. They had found the magic! Nowadays the production surpasses the first 80 to 1500 tamales a day in it own 3000 square feet kitchen facility!
Mariana and Adrian feel a responsibility to keep making their product better and better. “It’s encouraging to have that immediate response from people… we just love that. It feels good to see a bright future for our business”.